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Luminò, the first product line vegan Treatment by Ekre

Luminò is the name of the first product line vegan Treatment by the brand Ekre, presented in advance at the WeCosmoprof 2021. Luminò was designed to give a renewed wellness to normal, opaque and dull or dry hair, through the employment of carefully selected plant-based raw materials. A new system of taking care of hair…

Comprof e Treedom: il primo passo verso il cambiamento

Comprof e Treedom: the first step towards change

Passion, energy and competence. Our network is passionate and ambitious, always ready for new challenges.  From 1995, we have given voice to the demands of the experts in the hair care and beauty sector, through a multi brand offer and refined formulations, characterised by a catchy style and a high reliability of the raw materials…

Rebranding Comprof

A new image, a new beginning: Comprof rebranding

The Comprof rebranding is a path of internationalisation aimed at reaching the main worldwide distributors of professional cosmetic products, the professionals and the field magazines. A renewal that affects the brand communication starting from the restyling of the logo and has as objective the strengthening of our presence on the foreign markets and developing new…

Paul Rivera

Presentation of the new brand Paul Rivera

Last 24th February was a very important day for our Group: the new brand Paul Rivera was launched! At the Academy, several Italian Business Partners, as well as the Portuguese B2B Partner and the Polish Partner Fhu Lucky, were present. The technical advantages of the brand, as well as the many tools supporting its commercial…