Beautyworld Middle East will therefore be an opportunity to fly some of our historic brands to the Middle East and to present the wide and varied range of hair care solutions capable of meeting the needs of an increasingly diversified and demanding clientele.
Alongside Ekre and Technique, we will also be present at Beautyworld Middle East 2021 with the brands K-time, Paul Rivera, Professional, 6.Zero, ABSTYLE and Koster.
K-time represents excellence in the panorama of professional hair products, as well as a point of reference for professionals in the sector, thanks to the constant search for selected raw materials, revolutionary formulations and refined textures that distinguish the brand’s products. K-time intends to enhance the uniqueness of each person through innovative and complete treatments for colouring, styling and daily hair care.
Creativity, inspiration and innovation are the hallmarks of Paul Rivera, a visionary brand in which the uniqueness, creative flair, elegance and excellence of Made in Italy come together to create innovative formulations, dynamic textures and fragrances that encapsulate inspirational images.
Professional also aims to push the boundaries of the ordinary, turning the real into an extraordinary experience. As each person is unique, the aim of beauty treatments is to help express and narrate this uniqueness through the use of exclusive products with an original style.
The mission of 6. Zero, the brand that reinvents the concept of hair wellness with its smart products, is to anticipate trends in the haircare sector through research into selected raw materials and the creation of multi-sensorial and unique beauty paths. In a world characterised by a surplus of stimuli, the essential is what can reconnect people with their senses.
Modernity and change: these are the assets on which the philosophy of ABSTYLE is based, the brand that unhinges the conventions of Haircare, revolutionising the customer’s beauty path with surprising styling and colourimetric techniques. Attention to detail, taste and Made in Italy distinguish the products of this brand.
Koster is synonymous with the excellence of Made in Italy. From the design of the packaging to the formulation of the products, all the treatments are made in Italy and in full respect of our country’s cosmetic tradition. The perfect synergy between tradition and innovation leads to the formulation of effective, highly tolerable treatments for complete capillary wellbeing.