WeCosmoprof is the international event organised by Cosmoprof, dedicated to experts of the Beauty field. Every year, more than 10.000 exhibitors, 70.000 buyers e 500.000 experts take part in the different editions of this not-to-be-missed trade fair that take place everywhere in the world: from Bologna to Las Vegas, from Hong Kong to Mumbai to Bangkok.
Because of the Covid-19 Pandemic, 2021 edition took place in the digital mood, from 7th to 18th June. Comprof took part in the event with some of its peak brands: K-time, Paul Rivera, 6.Zero, Professional and Ekre.
Here are some of the news presented in advance during the WeCosmoprof 2021, the highlights and the trends that will drive the regrowth of the Beauty sector.