This is the question asked by Plastic Bank® , a Vancouver-based social enterprise committed to fighting plastic pollution in the oceans, to invite people to join its cause. A question that calls for action in front of an issue that is as topical and global as ever.
The Plastic Bank® project project consists of creating ethical recycling ecosystems in coastal regions whereby collected plastics are reprocessed and reintroduced into the global supply chain as Social Plastic®.
This is an important virtuous cycle by which coastal regions can provide for family needs such as buying food and fuel, paying school fees and health insurance. The project indeed includes a prize money for the people who engage in the collection of materials.
Plastic Bank® is also aimed at companies that want to participate in change by using Social Plastic® raw materials in their products and packaging.
Social Plastic® raw materials are accompanied by verifiable declarations on their environmental impact and this positively influences the corporate reputation of all those companies that have adopted a plastic-free and eco-friendly attitude through internal policies and external communication.