The Comprof rebranding is a path of internationalisation aimed at reaching the main worldwide distributors of professional cosmetic products, the professionals and the field magazines.
A renewal that affects the brand communication starting from the restyling of the logo and has as objective the strengthening of our presence on the foreign markets and developing new partnership with the main stakeholders of the Cosmetics sector beyond the national borders.
The new offices respond to the requirements and needs of the employees. We have always recognised the human capital: the objective is to guarantee wellness and life quality at the workplace to the staff.
The new headquarter hosts a room dedicated to photoshooting, video calls and training class and online courses dedicated to the employees.
The rebranding and the headquarter transfer occur in a moment that is particularly tricky for the global economy. Nonetheless, we have decided to pursue the objective despite the difficulties of the historical period, as stated by Luciana Marmorato, the Chairwoman of the Company: