The first edition of the International Brand Ambassador Event organised by Comprof and consecrated to the 6.Zero brand ended with great success in the frame of the amazing city of Naples.

On 16th-17th and 18th October an intense three-day technical training  took place, it was an exchange of experiences and team building that involved the participation of Brand Ambassadors coming from all over the world.

During the first day, the agenda included a focus on the brand identity and on the role of the brand ambassador, through the theoretical lessons held by the International Training Manager Paolo Brandi. 

During the second day, there was mainly practical training on the 6.zero hair colouring and bleaching techniques, thanks to the 6.Zero team of experts.

There was also room for communicative issues with the General Supervisor Dario Giordano, who led the participants down the path to become excellent trainers. In addition to the in-depth training, it was very interesting the guided tour to discover the Neapolitan beauties, an important moment of sharing and gathering for the participants.

The Brand Ambassadors were excited about this first experience of networking and professional training in an informal and stimulating context. Thus, 6.Zero commits to value the role of the ambassador, who is the main character for promoting the brand around the world.