A new image, a new beginning: Comprof rebranding

The Comprof rebranding is a path of internationalisation aimed at reaching the main worldwide distributors of professional cosmetic products, the professionals and the field magazines.

A renewal that affects the brand communication starting from the restyling of the logo and has as objective the strengthening of our presence on the foreign markets and developing new partnership with the main stakeholders of the Cosmetics sector beyond the national borders.

The new offices respond to the requirements and needs of the employees. We have always recognised the human capital: the objective is to guarantee wellness and life quality at the workplace to the staff.

The new headquarter hosts a room dedicated to photoshooting, video calls and training class and online courses dedicated to the employees.

The rebranding and the headquarter transfer occur in a moment that is particularly tricky for the global economy. Nonetheless, we have decided to pursue the objective despite the difficulties of the historical period, as stated by Luciana Marmorato, the Chairwoman of the Company:

“Reaching this objective is a clear proof of the more and more ambitious objectives the company wants to set and reach by starting from our values as the focus on the quality of the raw materials and the implementation of processes, technologies and materials which make our products 100% Made in Italy”.

The focus on the quality of the raw materials and to the promotion of the local excellences are two core values for Comprof, they go along with the great and incomparable contribution of the people, as stated by Luciana Marmorato:

“The people involved in this path are and have,undoubtedly, been very important. Comprof has always placed at the centre of the company employees and partners. It is thanks to their creative and purposeful boost that we have achieved such important results and with this in mind we are going to become leaders in the distribution of Italian cosmetic products in the world.”

Another essential pillar for our company is the “education” factor. Born back in 2000, the Education project is constantly evolving and it renovates nowadays with the Comprof Academy: a new training concept, that arises from the will to share knowledge and twenty-year experience in the Haircare & Beauty Care sector. Customised courses and full schedule, to assist the experts of the field in a path of professional growth. So we have created a multi-brand reality, that offers a complete range of products, worthy of the expectation both of the Italian and international market.

8 March 2021