After the great success of the 53rd edition of the Cosmoprof Worldwide Bologna, where thousands of visitors attended the big booth of 520 square meters, Comprof will take part in the 19th edition of the Cosmoprof North America, the leading event of the cosmetic industry in the American continent.
The exhibition, which will take place from 12th to 14th July 2022 in the Las Vegas Convention Center (LVCC), is one of the biggest and most awarded B2B events dedicated to the beauty world in America. Not only is it a simple showcase for those who decide to take part with their own brands, but also an opportunity for dialogue with the main characters in this sector.
There are all the premises. In fact, the American market has a strategic importance for the Italian cosmetic manufacturers, both for dimension and pulling power in the consumer models as compared with the rest of the world. In fact, the United States represents, in terms of consumption of cosmetic products, the world’s largest market. The USA are the first country of destination of the Italian products in the field and in 2019 they imported from Italy € 513 million euro of products, with a growth of 2,8% if compared to 2018. About a third of the total imports from Italy.
That of Comprof will be an exhibition up to the beauty and quality standards of the company: by presenting its three top brands Paul Rivera, K-time and 6.Zero, Comprof will share with the American visitors the added value of the Made in Italy.
By entering the booth, the visitors will start a fascinating journey: along the perimeter, the products exhibited will carry them in the Comprof universe. A journey among coloring, unique treatments and amazing finish. The Cosmoprof in Las Vegas won’t be only an event, but the most captivating entrance ticket to share with the North American visitors the Comprof philosophy, characterized by researched formulations, captivating style and products high-reliability.