{"id":58471,"date":"2021-06-19T09:00:54","date_gmt":"2021-06-19T07:00:54","guid":{"rendered":"https:\/\/comprof.it\/comprof-at-the-wecosmoprof-2021-the-international-event-dedicated-to-the-beauty-sector-this-year-in-a-digital-version\/"},"modified":"2021-06-25T09:50:18","modified_gmt":"2021-06-25T07:50:18","slug":"comprof-wecosmoprof-2021","status":"publish","type":"post","link":"https:\/\/comprof.it\/en\/comprof-wecosmoprof-2021\/","title":{"rendered":"Comprof at the WeCosmoprof 2021, the international event dedicated to the Beauty sector, this year in a digital version"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<b>WeCosmoprof is<\/b><span style=\"font-weight: 400;\"> the <\/span><b>international event <\/b><span style=\"font-weight: 400;\">organised by Cosmoprof, dedicated to experts of the Beauty field. Every year, more than 10.000 exhibitors, 70.000 buyers e 500.000 experts take part in the different editions of this not-to-be-missed trade fair that take place everywhere in the world: from Bologna to Las Vegas, from Hong Kong to Mumbai to Bangkok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of the Covid-19 Pandemic, <\/span><b>2021 edition <\/b><span style=\"font-weight: 400;\">took place in the <\/span><b>digital mood<\/b><span style=\"font-weight: 400;\">, from <\/span><b>7th <\/b><span style=\"font-weight: 400;\">to <\/span><b>18th June<\/b><span style=\"font-weight: 400;\">. <\/span><b>Comprof <\/b><span style=\"font-weight: 400;\">took part in the event with some of its peak brands: <\/span><b>K-time, Paul Rivera, 6.Zero, Professional <\/b><span style=\"font-weight: 400;\">and <\/span><b>Ekre.<\/b><\/p>\n<p><b>Here are some of the news presented in advance during the WeCosmoprof 2021, the highlights and the trends that will drive the regrowth of the Beauty sector.<\/b>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Lumin\u00f2, the first vegan Treatment product line by Ekre<\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;58445&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Respect for nature, love for your hair, cult of wellness: these are the three principles that inspired the creation of <\/span><b>Lumin\u00f2<\/b><span style=\"font-weight: 400;\">, the <\/span><b>first vegan Treatment product line <\/b><span style=\"font-weight: 400;\">of the brand <\/span><b>Ekre,<\/b><span style=\"font-weight: 400;\"> presented during the WeCosmoprof 2021.<\/span><\/p>\n<p><b>Lumin\u00f2<\/b><span style=\"font-weight: 400;\"> has been designed to give a renovated wellness to normal, dull and opaque or dry hair, through the use of carefully selected <\/span><b>plant-based raw materials.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The products of the product line Lumin\u00f2 are <\/span><a href=\"https:\/\/www.veganok.com\/en\/products\/comprofmilano\/\"><b>certified by VeganOK<\/b><\/a><span style=\"font-weight: 400;\">. This means that shampoo, mask and oil are realised in the full respect of nature and living beings, as they are <\/span><b>free of animal origin ingredients.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The new Lumin\u00f2 product line is made up of <\/span><b>4 products, <\/b><span style=\"font-weight: 400;\">a complete beauty treatment formulated to take care of your hair during each phase of your Hair Care routine:<\/span>[\/vc_column_text]<div class=\"standard-number-list list-divider bullet-top\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shining Shampoo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shining Mask<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shining Oil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spray Mask 10 in 1<\/span><\/li>\n<\/ul>\n<\/div>[vc_column_text]<b>Argan Oil, Vegetable Keratin and Blueberry Seeds Oil <\/b><span style=\"font-weight: 400;\">are the three<\/span><b> Plant-based Active Ingredients <\/b><span style=\"font-weight: 400;\">used in the formulation of the products of the Lumin\u00f2 product line, chosen in virtue of their specific properties thanks to which Ekre wants to guarantee a complete beauty treatment for the hair. Argan Oil actually has nourishing and protective properties; vegetable keratin gives hair more strength and elasticity; the blueberry seeds oil, instead, performs an anti-aging and antioxidant action.\u00a0<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">K-time, Paul Rivera, 6.Zero and Professional<\/h2>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Comprof took part in the 2021 edition of the WeCosmoprof with different brands, <\/span><b>K-time, Paul Rivera, 6.Zero <\/b><span style=\"font-weight: 400;\">and<\/span><b> Professional <\/b><span style=\"font-weight: 400;\">were among them.\u00a0<\/span>[\/vc_column_text][vc_single_image image=&#8221;57722&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<b>K-time <\/b><span style=\"font-weight: 400;\">mission is the wellness of the customer and the valorisation of her uniqueness through innovative and complete treatment for the daily care, the health and the beauty of the hair. The search for selected raw materials and revolutionary formulation, the elegance in the shapes and the refinement of the texture, characterise K-time products. An excellence in the landscape of professional hair care, a reference point for the most demanding customers.<\/span>[\/vc_column_text][vc_single_image image=&#8221;57758&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<b>Inspiration arises where imagination exists: Paul Rivera <\/b><span style=\"font-weight: 400;\">is the brand for hair products which made of uniqueness, elegance, creative flair and Made in Italy excellence the main ingredients of its innovative formulations. Scents and design release strong feelings, formulations and textures create new lines. A visionary soul makes unique Paul Rivera\u2019s products.<\/span>[\/vc_column_text][vc_single_image image=&#8221;57728&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<b>Offering new ideas and trends in perspective: 6.Zero<\/b><span style=\"font-weight: 400;\"> is the brand that anticipates the trends of the Hair Care sector. With its innovative and smart products it reinvents the hair care through the search for selected raw materials and the creation of multisensorial and unique paths of beauty. Key words are: technology, design and quality. 6.Zero is not only a brand of professional products for hair, but it is a new way of thinking.\u00a0<\/span>[\/vc_column_text][vc_single_image image=&#8221;57734&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Cross the borders of the ordinary, by turning reality into an extraordinary experience: this is the mission of <\/span><b>Professional.<\/b><span style=\"font-weight: 400;\"> The individuality is a unique identity, a model to express one\u2019s own uniqueness, every day. Refined products, by an original style are at the service of the Hairstylist, that always explores new possibility to one\u2019s own expression.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><strong>The trends that will drive the regrowth of the Beauty sector<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text]<i><span style=\"font-weight: 400;\">\u201cEvery crisis offers the opportunity to turn on the recovery button\u201d.<\/span><\/i><span style=\"font-weight: 400;\"> This is how the report on the Beauty sector trends post-pandemic starts, it is available to the subscribers on the WeCosmoprof platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New communication strategies and new purchasing behaviours imposed by the emergency gave way to the company to think about several issues, first of all <\/span><b>the way in which users relate to the beauty. <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Concepts such as those of hygiene and immunity <\/b><span style=\"font-weight: 400;\">have acquired a new meaning in the imagination of the consumers of the Beauty sector, for this reason the companies, from now on, will need to learn to communicate at the best their identity and their own products, when it comes to this kind of needs and fears.<\/span>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Thus, we find among the <\/span><b>trends identified by WeCosmoprof for the regrowth of the Beauty sector<\/b><span style=\"font-weight: 400;\">:<\/span>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Holy Hair<\/b><span style=\"font-weight: 400;\">: holistic treatments for the wellness of the hair. Not only the wellness, but also the health of the hair and the focus on the specific needs of the consumer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Biotech Beauty: <\/b><span style=\"font-weight: 400;\">formulations born from the harmonic fusion between natural ingredients and the ones designed in the laboratory, to guarantee the maximum quality of the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>My body, my temple:<\/b><span style=\"font-weight: 400;\"> experiences of multi sensorial wellness to give to the body and the spirit moments of pure pleasure, far from the difficult context we are living in.<\/span><\/li>\n<li><b>Next-level immunity<\/b><span style=\"font-weight: 400;\">: strengthening products, designed to guarantee high levels of immunization to hair and scalp too.<\/span><\/li>\n<li><b>The lipstick effect<\/b>: studied formulations to guarantee a long-lasting, even when wearing a mask.<\/li>\n<\/ul>\n<\/div>[vc_column_text]<span style=\"font-weight: 400;\">On the occasion of the next edition, we hope WeCosmoprof 2022 will give us the chance to meet customers, partners and colleagues walking through boothes and real rooms.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]WeCosmoprof is the international event organised by Cosmoprof, dedicated to experts of the Beauty field. Every year, more than 10.000 exhibitors, 70.000 buyers e 500.000 experts take part in the different editions of this not-to-be-missed trade fair that take place everywhere in the world: from Bologna to Las Vegas, from Hong Kong to Mumbai to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":58484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-page-with-title.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-58471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-2","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprof at the WeCosmoprof 2021 | Comprof<\/title>\n<meta name=\"description\" content=\"Comprof took part in the 2021 edition of the WeCosmoprof with different brands, K-time, Paul Rivera, 6.Zero and Professional 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